nitinjosephrepo/Marketing-Mix-Modeling-MMM-Using-Robyn

A New GeneratUsing Robyn aims to reduce human bias in the modeling process, esp. by automating modelers decisions like adstocking, saturation, trend & seasonality as well as model validation. Moreover, the budget allocator & calibration enable actionability and causality of the results

语言：R · GitHub 星标：7 · Fork：1

话题：adstocking · facebook-prophet · marketing-mix-modeling · marketing-science · mmm · nevergrad

在 GitHub 上查看原仓库